We use our own and third-party cookies to perform an analysis of use and measurement of our website, to improve our services, as well as to facilitate personalized advertising by analysing your browsing habits and preferences. You can change the settings of cookies or get more information, see cookies policy. I understand and accept the use of cookies.

icono de curso

Text and content analysis


Credits: 4 ECTS

Second semester, Forth semester

Electives in advanced research methods and techniques




In 2016-presidential campaign, Donald Trump claimed global warming to be hoax, maintained Ted Cruz's father was involved in the JFK assassination and insisted Hillary Clinton to have invented ISIS. Such claims were false, as many others on which the candidate built his campaign, but everybody knows the result of those elections.

In the post-truth era reality seems to be exceeded by its representation: words seem to matter more than facts so that politics and, more generally, the whole democratic functioning appear increasingly subject to discursive representations.

This makes the interpretation and understanding of such representations (texts) and their contents (as they take shape in public opinion, media and politics) an indispensable asset for understanding contemporary reality. The present course aims at providing the basic tools to meet such need, by dealing with the main issues related to text and content analysis.

The course follows a research-oriented approach, according to which methods of text and content analysis are acquired and applied within the broader context of a qualitative research project. The course’ structure distinguishes between theoretical and practical classes. The former, given by Francesco, point to set up and start a study based on text and content analysis. Practical classes, given by Luisa, delve into the concrete applications of text and content analysis (with the aid of Dedosse Software) and are dedicated at finalizing the research project.


Evaluation is based on i) tutorships, ii) individual presentations and iii) final paper on the individual project carried out during the course.

Competences, learning outcomes and teaching activities (PDF)