Survey and Questionnaire Designs
Credits: 4 ECTS
Electives in advanced research methods and techniques
Surveys are a crucial primary source of information for many researchers. From public opinion polls that track attitudes to specialist surveys that expose reasons for actions, surveys are a way to gain an insight into individual-level dynamics. However, choices made in the design and implementation of surveys can profoundly influence the success or otherwise of a survey. This course analyses the factors that affect this decision-making processes and their consequences.
The course covers topics such as the methods of sampling, the sampling frame, questionnaire design, dealing with bias, and correcting for measurement errors. The course also examines the exciting potential in survey experiments to answer many interesting questions in a more rigorous way.
The classes will be a hands-on and practical immersion in survey methodology. During the course the students will have the opportunity to design, run and analyse their own survey using open source software. Each class will involve group or individual activities.
The students will also examine and critique existing survey research.
- Participation: 20%
- Exercises during the course (questionnaire, research design): 40%
- Final assessment (critique of research design, summary of findings): 40%